Citations have not been done yet
Last body and conclusion are not finished "If you don't know the trees you may be lost in the forest, but if you don't know the stories you may be lost in life," -[kh1]If stories were not present in life, then life itself would be difficult and hard to find the way through. Storytelling has existed since the cavemen were in their caves chatting over the fire about their long day. Storytelling has since grown to be a large part of daily life. Story is everywhere.It is behind advertising. It is in books. It is in people. It is in conversations. Story is afundamental piece of planning and explaining. It is a sequence of experiences through which a connection is available to others. Since in today’s society facts are almost free and available at the click of a button, story is necessary to add meaning to those facts. It delivers the straight facts with an impact that brings back significance to it. The book A Whole New Mind by Daniel Pink, is designed to outline six human abilities that are essential for success and fulfillment in the coming conceptual age and provides tools to teach us how to utilize these skills. According to Daniel Pink, story is included as one of these essential aptitudes. Stories put facts into contexts so that they are easily understood. Story is involved in advertising which accounts for 2.5% of the US economy and influences 21 million jobs (15% of the US total) according to Steve Rubel (Rubel). Story can be thought of as a traditional, nonimportant thing that is part of kindergarten then it is time to move on and it is no longer needed in day to day life; however it is clear that story is very prominent in the world today. Daniel Pink's argument, in the book A Whole New Mind, that Story is behind many different aspects in people's lives, is correct in that it increases productivity in business, memorization in education, and value in communication. When story is incorporated into business through empathy and advertisement it causes an increase in the productivity and profit of the company. Ever since propaganda was used to promote wars, advertising has utilized story to evoke emotion in people so that the product becomes personal for the[k2](cite history book).Today companies such as Kleenex and Kay Jewelers evoke the emotion of happiness through their commercials. The Kleenex commercials such as this one allow people to relate to the product causing them to want to buy that one rather than any other brand because it evokes that one emotion, usually happiness, when it is used http://www.youtube.com/watch?v=E5fZ-dnmExE. The commercials from Kay Jewelers often times display a man and a woman and the man gives the woman a gift from Kay Jewelers. Then it ends in a kiss. Many men and woman can relate to this commercial and understand the emotions that are demonstrated within this commercial. If the consumers can relate to the products in a personal way, it leads to an increase in productivity of the company and a greater demand for that product over similar items. http://www.youtube.com/watch?v=RocDHK4UKbg. When advertising only talks about the company and not the customer, the ad is less effective and intriguing to the buyer. Story is the way to be able to relate to all different kinds of customers without having to produce a plethora of advertisements. Story can involve each customer in a different way defending on how they interpret the information given and make it their own. The most effective advertising pieces don't sell, they fulfill. They don't talk about the company, they talk about the customer. They don't push price, they provide solutions.When you focus on the customer in your advertising copy, when you get inside the mind of your customer and speak to their emotional needs, you will see greater results (Thackston).[k3]” The only way for companies to advertise to people, about people, is through stories. The stories provide a pathway for a connection to be made from the company to the person. Therefore, the people will be able to relate and further understand the company’s products, resulting in greater productivity of the company. http://www.businessknowhow.com/marketing/advereff.htm. Products that are sold that involve some sort of a benefit towards a good cause, often bring a higher demand because people can relate and feel empathy towards the cause that they are benefiting. “Cause- Related Marketing has been proven to increase sales and enhance customer loyalty.” (Diversity) http://www.divercityadvertising.com/cause.php Ads that involve cause related marketing often are told through a story such as this one INSERT STORY OF ORPHAN IN AFRICA http://www.youtube.com/watch?v=0y9RItqvLF4 . Also, products that are sold and have a portion of the benefits go to a cause are bought over similar products that do not support a good cause. Ten out of ten people, when asked on a poll, would buy the item that benefited the cause instead of the other item. Caitlin A. said, “I have bought items before who’sprofits go to charity. I have bought a lot of the bracelets, like LIVEstrong and the pink braceltets for the Susan G. Komen breast cance foundation. I have also bought socks that support charities. I believe that if an item’s profit goes to a foundation, no matter how expensive that item is, then it is worth supporting that cause,” cite blog/ link. Often times the products that are being sold for the cause have a story of someone or the story of the event on the back of it. This provides the person with something to relate to and empathize towards. Now they can visualize the person or the cause that they are supporting and feel as if they are making a difference. INSERT PICTURE OF A PRODUCT SUPPORTING A CAUSE WITH A STORY ON IT. Story is an important part of business because it attracts people in an emotional empathetic way that results in increased productivity and profit. All education requires memory in order to succeed. People need to remember the information and facts so that they can use the information for later in life. Methods such as narratives and mnemonic analogies, which incorporate story, and are often used in schools to make memorization easier. Not only can stories provide for easier memorization but for a better long term memory than if the facts were presented without a story. According to Pierce J. Howard Ph. D., in his book The Owners Manual for the Braina top selling guide which relates the brain to the behavior and function of humans http://search.barnesandnoble.com/Owners-Manual-for-the-Brain/Pierce-J-Howard/e/9781885167644/?itm=1, “A new chunk of short-term memory becomes long-term memory when your attention is engaged over a sustained period of time[k4]” (Stevenson)http://www.selfgrowth.com/articles/Stevenson1.html Stories or narratives engage the reader for a period of time ranging from one minute to hours on end, therefore creating a greater ability to store the information provided within those narratives as long-term information. Rather than having the quick instigation of facts, the facts are inserted into a more memorable and intriguing story that leaves the listener with a greater memory of the facts presented. Stories also help the listeners and readers visualize and live within the story and experience it as if it were their own. “You memorize and retain the chunks of information contained in the story because you see the images, hear the sounds, and feel the emotions. The story engages your attention on many levels, for a sustained period of time, so when the storyteller makes the point, the learning sticks. Storytelling transcends an intellectual experience(Stevenson).” A good narrative evokes the senses of the reader, putting the reader or listener in the place of each character as they experience the event that is being described within the story. It makes them experience it as if it were there own, causing a sense of involvement and enjoyment that allows the reader to remember the facts and store them as a long term memory. When teachers dump a pile of facts on students, they are creating a data overload within the students. This causes the brain to get stuck in short term memory mode and so the students will only retain the information for a short while, which will not benefit the student in any way. The main goal of a teacher is to install information in students so that they can use what they learn to help them later on in life. Five out of seven students, when asked if they remembered facts better when they were given it over a period of time and then tested later, instead of having them for a short while and tested sooner, said that they remembered the information for a longer amount of time after the test (cite the blog). “We are made of stories. We speak them, understand them, remember them, and live them(Brooks)http://alumni.media.mit.edu/~brooks/storybiz/storytelling-business.html.” As story is a very important part of human nature, why would it not be included in other parts essential to our lives, such as education? Although story is normally thought to only be part of subjects such as History and English, it can also be included in subjects like Math and Science through mnemonic analogies such as this one. http://educ.queensu.ca/%7Escience/main/concept/chem/c07/C07CDNGB1.htm.[k5] According to Arapahoe High School honors student, Morgan T., “I have trouble remembering sequential information, so those analogies help me to remember the facts.” Students often need analogies in order to remember things that are necessary for use later in time. http://people.selkirk.bc.ca/akosling/Study_Skills_Webpages/Memorization.html#mnemonic (example of one). The reason that analogies work for so many people is because the story behind them can create a connection, a symphony of different things, that can allow anyone to relate and better understand the subject. “Human memory operates by associating, or linking, one piece of information with another” http://www.buildyourmemory.com/linking.php Analogies provide this for the human mind. They take seemingly irrelevant things and link them together in a new way. For example, there is an analogy for the planets that many students have learned and use all of the time. My Very Elegant Mother Just Served Us Noodles, this stands for the planets Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, and Neptune. “All good boys deserve fudge is what I remember from 40 years ago. My music teacher told us that for the music scale and it helped me remember it even to this day,” said Ken Hoyer, a well-respected, forty-eight year-old, citizen of America. Obviously, stories stick and are retained for a lot longer then cold hard facts are. In a study that was conducted by Dr. Wells and his colleagues from the Ontario Institute for Studies in Education following children from pre-school through elementary, found that the amount of time spent listening to interesting stories was a large predictor of the students achievement. The stories allow children to develop an understanding of words alone as the main source of meaning. According to Dr. Wells stories also help with the development of abstract thinking. “Stories may thus lead to the imaginative, hypothetical stance that is required in a wide range of intellectual activities and for problem-solving of all kinds.” http://www.billwoodstoryteller.com/Storytelling.html Story is not only beneficial for the education stages of life but the use of story in education can lead to a greater ability to problem solve in the real world which is an essential skill no matter what occupation is held. The use of story in education leads to the development of many different, essential skills and also, through the use of narratives and mnemonic analogies, story increase the ease of memorization in education. The value of communication can be increased through story because people can connect personally with the familiar situations and also because story presents facts in more of an entertaining way which in turn keeps the reader engaged and interested. Stories drag the listeners and readers into the story and they allow for everyone to relate personally and take away a meaning of their own. Stories communicate the ideas in a way that enhances communication by involving everyone in the story and leading them to imagine as if the story was their own. “Communication maximizes the interaction between speaker and listener by encouraging the listener to imagine the story and to live it vicariously as a participant,” (http://www.stevedenning.com/storytelling_communications%20.html).Story drags the reader into the story through appealing to the senses, creating a feeling that the story was created by the audience. The ideas of the story seem to be one of the reader or listener themselves. When ideas are presented within a story, the ideas are no longer foreign to the audience because as someone listens to a story, or reads a story, they create it in their mind as their own. If ideas are the reader own then it is easier to remember them. “When I created the idea it is easier to remember it because when I had to go through the thought process to create the idea, I can recall how I figured it out better than if someone else gave me the idea,” said Clara O’Connor, a ninth grade honors student at Arapahoe High School .It is clear that if the idea is the readers own, it is easier to remember the facts of that idea versus the ideas and facts of someone else’s ideas and story can create this. The world today has such easy access to information, that it has become meaningless and story provides the means in which bring back the meaning of information that make it easier to communicate and remember. “In our world of information transfer, data exchange, and media impression, where we have become callused by so much communication, stories have the power to speak to us about what truly matters……,” said Will Rogers, the Trust for Public Lands President, in The Story Handbook.http://www.wkkf.org/Default.aspx?tabid=90&CID=385&ItemID=5000071&NID=5010071&LanguageID=0 Will goes on to say that in the efforts to move land conservation out of the ‘emergency room’ of last-ditch efforts they need to nurture the flowering of a new land ethic; in which story might be the best way to get there.http://www.tpl.org/tier3_cd.cfm?content_item_id=10926&folder_id=831The best way to communicate the necessity of land conservation is through story because it delivers the message in a powerful, emotional, personal, and compact way. Consider this example from IBM research. “My sister-in-law went shopping at Nordstorm’s at Christmas time. Later, they discovered that there packages had been lost or stolen.... Notice how many knowledge propositions are already implied!
1). The person who told the story is married.
2). They have a sister in law.
3). She went shopping at Nordstrom.
4). The sister-in-law told this person the story (the communicate)
5). This is probably going to be one of those “amazing service” stories about Nordstrom.
6). The shopping was a Christmas time.
7). The sister-in-law’s family celebrates Christmas.
8). The sister-in-law was not shopping alone.” (IBM) http://www.research.ibm.com/knowsoc/project_whystories.html In just one sentence, notice how many things are already implied. Why then would story not be used to communicate? Story clearly sends the message and facts, in a compact, clear, and memorable way. Stories communicate information in a compact way because they draw upon common understood truths to present more information than in obvious. “Story teaches children how to organize, structure, and make sense out of their experiences with the world around them. Stories do this in a way that is totally natural and engages the emotions as well as the intellect of the listener.” http://www.billwoodstoryteller.com/Storytelling.html Without stories, children would have to find a different, more difficult way to relate to and understand the experiences of the world they live in. The children would not remember the ways that they can relate to the world because the ways that they can relate were not delivered in a way that interests them, like story. Stories give organization and structure to events that evoke the emotions and they give incite into the experiences and emotions of life. Stories grab the attention of the reader or listener and create a lasting memory. “Stories help listeners remember facts and details that otherwise might be forgotten. When events are told in the form of a story, the catch our catch our attention and leave a lasting memory.”http://www.storynet-advocacy.org/news/aorn1-2004.shtml Not only are stories used with children but in businesses to help communicate mistakes and help to develop the systems to where mistakes are less likely to occur. “The Association of Operating Room Nurses launched a program called Safety Net, a near miss reporting system. Its intended purpose is to collect stories form preoperative nurses and clinicians about near misses (ie, occurrences that could have resulted in error but did not). The Association of Operating Room Nurses plans to analyze these stories, learn from common themes, and offer practice guidance to prevent similar events from occurring.Stories, such as near misses, can provide the communication needed in order to improve the processes that are gone through on a daily basis.”http://www.storynet-advocacy.org/news/aorn1-2004.shtml If stories were not used to communicate these details than the processes would not develop and improve as time went on. Stories also provide the sensory details need to improve distracting sound level, interruptions, fatigue, and procedure complexity. http://www.storynet-advocacy.org/news/aorn1-2004.shtml “When your messages reach above the facts to engage your listeners, it will be much more difficult to ignore them.” When a story engages the readers attention, and holds it, the idea will be communicated in a much more efficient way because the listener will walk away knowing and remembering the idea that was originally intended to get across. With personal connections being made within the stories and the stories obtaining and holding the attention and entertainment of the audience, communication can be enhanced. In the book A Whole New Mind by Daniel Pink, Story is presented as an essential part of any persons life, Story is behind many different aspects of life and story increases productivity in business, memorization in education, and value in communication. Stories can bring the personal and social aspect of life into the business so that consumers can relate to the company and feel more connected with the products that they buy. “When compared to non-narrative text, stories are deeper and richer, more compelling, and more memorable( http://www.research.ibm.com/knowsoc/project_whystories.html)
The more memorable the advertisement and the story line, the more connected and involved the consumer will be with that particular company and its products. In education, story and narratives are used to aid in memorization that will lead to an ability to use the information learned at a later time in life. “We are made of stories. We speak them, understand them, remember them, and live them,” http://alumni.media.mit.edu/~brooks/storybiz/storytelling-business.htmlWhen stories are used in education, they teach children about more than just facts, stories teach them about how they can relate those facts to their lives and real life situations. Communication can be made more compact, easier to understand, and more entertaining for the audience when it is made possible through communication. “This is because narrative is deeper and richer than other modes of knowledge transfer. Stories are often a more compact way to express an important idea,” http://alumni.media.mit.edu/~brooks/storybiz/storytelling-business.htmlEven a two line story can draw the audience in and create an experience for them that helps them to walk away with a memory of the point and information that was delivered within the story. Stories have the power to influence the life of another person through their business, their education, and their communication with other people. http://search.barnesandnoble.com/Owners-Manual-for-the-Brain/Pierce-J-Howard/e/9781885167644/?itm=1
Last body and conclusion are not finished
"If you don't know the trees you may be lost in the forest, but if you don't know the stories you may be lost in life," -[kh1] If stories were not present in life, then life itself would be difficult and hard to find the way through. Storytelling has existed since the cavemen were in their caves chatting over the fire about their long day. Storytelling has since grown to be a large part of daily life. Story is everywhere. It is behind advertising. It is in books. It is in people. It is in conversations. Story is a fundamental piece of planning and explaining. It is a sequence of experiences through which a connection is available to others. Since in today’s society facts are almost free and available at the click of a button, story is necessary to add meaning to those facts. It delivers the straight facts with an impact that brings back significance to it. The book A Whole New Mind by Daniel Pink, is designed to outline six human abilities that are essential for success and fulfillment in the coming conceptual age and provides tools to teach us how to utilize these skills. According to Daniel Pink, story is included as one of these essential aptitudes. Stories put facts into contexts so that they are easily understood. Story is involved in advertising which accounts for 2.5% of the US economy and influences 21 million jobs (15% of the US total) according to Steve Rubel (Rubel). Story can be thought of as a traditional, nonimportant thing that is part of kindergarten then it is time to move on and it is no longer needed in day to day life; however it is clear that story is very prominent in the world today. Daniel Pink's argument, in the book A Whole New Mind, that Story is behind many different aspects in people's lives, is correct in that it increases productivity in business, memorization in education, and value in communication.
When story is incorporated into business through empathy and advertisement it causes an increase in the productivity and profit of the company. Ever since propaganda was used to promote wars, advertising has utilized story to evoke emotion in people so that the product becomes personal for the[k2] (cite history book).Today companies such as Kleenex and Kay Jewelers evoke the emotion of happiness through their commercials. The Kleenex commercials such as this one allow people to relate to the product causing them to want to buy that one rather than any other brand because it evokes that one emotion, usually happiness, when it is used http://www.youtube.com/watch?v=E5fZ-dnmExE. The commercials from Kay Jewelers often times display a man and a woman and the man gives the woman a gift from Kay Jewelers. Then it ends in a kiss. Many men and woman can relate to this commercial and understand the emotions that are demonstrated within this commercial. If the consumers can relate to the products in a personal way, it leads to an increase in productivity of the company and a greater demand for that product over similar items. http://www.youtube.com/watch?v=RocDHK4UKbg. When advertising only talks about the company and not the customer, the ad is less effective and intriguing to the buyer. Story is the way to be able to relate to all different kinds of customers without having to produce a plethora of advertisements. Story can involve each customer in a different way defending on how they interpret the information given and make it their own. The most effective advertising pieces don't sell, they fulfill. They don't talk about the company, they talk about the customer. They don't push price, they provide solutions. When you focus on the customer in your advertising copy, when you get inside the mind of your customer and speak to their emotional needs, you will see greater results (Thackston).[k3] ” The only way for companies to advertise to people, about people, is through stories. The stories provide a pathway for a connection to be made from the company to the person. Therefore, the people will be able to relate and further understand the company’s products, resulting in greater productivity of the company. http://www.businessknowhow.com/marketing/advereff.htm. Products that are sold that involve some sort of a benefit towards a good cause, often bring a higher demand because people can relate and feel empathy towards the cause that they are benefiting. “Cause- Related Marketing has been proven to increase sales and enhance customer loyalty.” (Diversity) http://www.divercityadvertising.com/cause.php Ads that involve cause related marketing often are told through a story such as this one INSERT STORY OF ORPHAN IN AFRICA http://www.youtube.com/watch?v=0y9RItqvLF4 . Also, products that are sold and have a portion of the benefits go to a cause are bought over similar products that do not support a good cause. Ten out of ten people, when asked on a poll, would buy the item that benefited the cause instead of the other item. Caitlin A. said, “I have bought items before who’s profits go to charity. I have bought a lot of the bracelets, like LIVEstrong and the pink braceltets for the Susan G. Komen breast cance foundation. I have also bought socks that support charities. I believe that if an item’s profit goes to a foundation, no matter how expensive that item is, then it is worth supporting that cause,” cite blog/ link. Often times the products that are being sold for the cause have a story of someone or the story of the event on the back of it. This provides the person with something to relate to and empathize towards. Now they can visualize the person or the cause that they are supporting and feel as if they are making a difference. INSERT PICTURE OF A PRODUCT SUPPORTING A CAUSE WITH A STORY ON IT. Story is an important part of business because it attracts people in an emotional empathetic way that results in increased productivity and profit.
All education requires memory in order to succeed. People need to remember the information and facts so that they can use the information for later in life. Methods such as narratives and mnemonic analogies, which incorporate story, and are often used in schools to make memorization easier. Not only can stories provide for easier memorization but for a better long term memory than if the facts were presented without a story. According to Pierce J. Howard Ph. D., in his book The Owners Manual for the Brain a top selling guide which relates the brain to the behavior and function of humans http://search.barnesandnoble.com/Owners-Manual-for-the-Brain/Pierce-J-Howard/e/9781885167644/?itm=1 , “A new chunk of short-term memory becomes long-term memory when your attention is engaged over a sustained period of time[k4] ” (Stevenson) http://www.selfgrowth.com/articles/Stevenson1.html Stories or narratives engage the reader for a period of time ranging from one minute to hours on end, therefore creating a greater ability to store the information provided within those narratives as long-term information. Rather than having the quick instigation of facts, the facts are inserted into a more memorable and intriguing story that leaves the listener with a greater memory of the facts presented. Stories also help the listeners and readers visualize and live within the story and experience it as if it were their own. “You memorize and retain the chunks of information contained in the story because you see the images, hear the sounds, and feel the emotions. The story engages your attention on many levels, for a sustained period of time, so when the storyteller makes the point, the learning sticks. Storytelling transcends an intellectual experience(Stevenson).” A good narrative evokes the senses of the reader, putting the reader or listener in the place of each character as they experience the event that is being described within the story. It makes them experience it as if it were there own, causing a sense of involvement and enjoyment that allows the reader to remember the facts and store them as a long term memory. When teachers dump a pile of facts on students, they are creating a data overload within the students. This causes the brain to get stuck in short term memory mode and so the students will only retain the information for a short while, which will not benefit the student in any way. The main goal of a teacher is to install information in students so that they can use what they learn to help them later on in life. Five out of seven students, when asked if they remembered facts better when they were given it over a period of time and then tested later, instead of having them for a short while and tested sooner, said that they remembered the information for a longer amount of time after the test (cite the blog). “We are made of stories. We speak them, understand them, remember them, and live them(Brooks) http://alumni.media.mit.edu/~brooks/storybiz/storytelling-business.html.” As story is a very important part of human nature, why would it not be included in other parts essential to our lives, such as education? Although story is normally thought to only be part of subjects such as History and English, it can also be included in subjects like Math and Science through mnemonic analogies such as this one. http://educ.queensu.ca/%7Escience/main/concept/chem/c07/C07CDNGB1.htm.[k5]
According to Arapahoe High School honors student, Morgan T., “I have trouble remembering sequential information, so those analogies help me to remember the facts.” Students often need analogies in order to remember things that are necessary for use later in time. http://people.selkirk.bc.ca/akosling/Study_Skills_Webpages/Memorization.html#mnemonic (example of one). The reason that analogies work for so many people is because the story behind them can create a connection, a symphony of different things, that can allow anyone to relate and better understand the subject. “Human memory operates by associating, or linking, one piece of information with another” http://www.buildyourmemory.com/linking.php Analogies provide this for the human mind. They take seemingly irrelevant things and link them together in a new way. For example, there is an analogy for the planets that many students have learned and use all of the time. My Very Elegant Mother Just Served Us Noodles, this stands for the planets Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, and Neptune. “All good boys deserve fudge is what I remember from 40 years ago. My music teacher told us that for the music scale and it helped me remember it even to this day,” said Ken Hoyer, a well-respected, forty-eight year-old, citizen of America. Obviously, stories stick and are retained for a lot longer then cold hard facts are. In a study that was conducted by Dr. Wells and his colleagues from the Ontario Institute for Studies in Education following children from pre-school through elementary, found that the amount of time spent listening to interesting stories was a large predictor of the students achievement. The stories allow children to develop an understanding of words alone as the main source of meaning. According to Dr. Wells stories also help with the development of abstract thinking. “Stories may thus lead to the imaginative, hypothetical stance that is required in a wide range of intellectual activities and for problem-solving of all kinds.”
http://www.billwoodstoryteller.com/Storytelling.html Story is not only beneficial for the education stages of life but the use of story in education can lead to a greater ability to problem solve in the real world which is an essential skill no matter what occupation is held. The use of story in education leads to the development of many different, essential skills and also, through the use of narratives and mnemonic analogies, story increase the ease of memorization in education.
The value of communication can be increased through story because people can connect personally with the familiar situations and also because story presents facts in more of an entertaining way which in turn keeps the reader engaged and interested. Stories drag the listeners and readers into the story and they allow for everyone to relate personally and take away a meaning of their own. Stories communicate the ideas in a way that enhances communication by involving everyone in the story and leading them to imagine as if the story was their own. “Communication maximizes the interaction between speaker and listener by encouraging the listener to imagine the story and to live it vicariously as a participant,” (http://www.stevedenning.com/storytelling_communications%20.html).Story drags the reader into the story through appealing to the senses, creating a feeling that the story was created by the audience. The ideas of the story seem to be one of the reader or listener themselves. When ideas are presented within a story, the ideas are no longer foreign to the audience because as someone listens to a story, or reads a story, they create it in their mind as their own. If ideas are the reader own then it is easier to remember them. “When I created the idea it is easier to remember it because when I had to go through the thought process to create the idea, I can recall how I figured it out better than if someone else gave me the idea,” said Clara O’Connor, a ninth grade honors student at Arapahoe High School . It is clear that if the idea is the readers own, it is easier to remember the facts of that idea versus the ideas and facts of someone else’s ideas and story can create this. The world today has such easy access to information, that it has become meaningless and story provides the means in which bring back the meaning of information that make it easier to communicate and remember. “In our world of information transfer, data exchange, and media impression, where we have become callused by so much communication, stories have the power to speak to us about what truly matters……,” said Will Rogers, the Trust for Public Lands President, in The Story Handbook. http://www.wkkf.org/Default.aspx?tabid=90&CID=385&ItemID=5000071&NID=5010071&LanguageID=0 Will goes on to say that in the efforts to move land conservation out of the ‘emergency room’ of last-ditch efforts they need to nurture the flowering of a new land ethic; in which story might be the best way to get there. http://www.tpl.org/tier3_cd.cfm?content_item_id=10926&folder_id=831 The best way to communicate the necessity of land conservation is through story because it delivers the message in a powerful, emotional, personal, and compact way. Consider this example from IBM research. “My sister-in-law went shopping at Nordstorm’s at Christmas time. Later, they discovered that there packages had been lost or stolen.... Notice how many knowledge propositions are already implied!
1). The person who told the story is married.
2). They have a sister in law.
3). She went shopping at Nordstrom.
4). The sister-in-law told this person the story (the communicate)
5). This is probably going to be one of those “amazing service” stories about Nordstrom.
6). The shopping was a Christmas time.
7). The sister-in-law’s family celebrates Christmas.
8). The sister-in-law was not shopping alone.” (IBM) http://www.research.ibm.com/knowsoc/project_whystories.html
In just one sentence, notice how many things are already implied. Why then would story not be used to communicate? Story clearly sends the message and facts, in a compact, clear, and memorable way. Stories communicate information in a compact way because they draw upon common understood truths to present more information than in obvious. “Story teaches children how to organize, structure, and make sense out of their experiences with the world around them. Stories do this in a way that is totally natural and engages the emotions as well as the intellect of the listener.” http://www.billwoodstoryteller.com/Storytelling.html Without stories, children would have to find a different, more difficult way to relate to and understand the experiences of the world they live in. The children would not remember the ways that they can relate to the world because the ways that they can relate were not delivered in a way that interests them, like story. Stories give organization and structure to events that evoke the emotions and they give incite into the experiences and emotions of life. Stories grab the attention of the reader or listener and create a lasting memory. “Stories help listeners remember facts and details that otherwise might be forgotten. When events are told in the form of a story, the catch our catch our attention and leave a lasting memory.” http://www.storynet-advocacy.org/news/aorn1-2004.shtml Not only are stories used with children but in businesses to help communicate mistakes and help to develop the systems to where mistakes are less likely to occur. “The Association of Operating Room Nurses launched a program called Safety Net, a near miss reporting system. Its intended purpose is to collect stories form preoperative nurses and clinicians about near misses (ie, occurrences that could have resulted in error but did not). The Association of Operating Room Nurses plans to analyze these stories, learn from common themes, and offer practice guidance to prevent similar events from occurring. Stories, such as near misses, can provide the communication needed in order to improve the processes that are gone through on a daily basis.”http://www.storynet-advocacy.org/news/aorn1-2004.shtml
If stories were not used to communicate these details than the processes would not develop and improve as time went on. Stories also provide the sensory details need to improve distracting sound level, interruptions, fatigue, and procedure complexity. http://www.storynet-advocacy.org/news/aorn1-2004.shtml “When your messages reach above the facts to engage your listeners, it will be much more difficult to ignore them.” When a story engages the readers attention, and holds it, the idea will be communicated in a much more efficient way because the listener will walk away knowing and remembering the idea that was originally intended to get across. With personal connections being made within the stories and the stories obtaining and holding the attention and entertainment of the audience, communication can be enhanced.
In the book A Whole New Mind by Daniel Pink, Story is presented as an essential part of any persons life, Story is behind many different aspects of life and story increases productivity in business, memorization in education, and value in communication. Stories can bring the personal and social aspect of life into the business so that consumers can relate to the company and feel more connected with the products that they buy. “When compared to non-narrative text, stories are deeper and richer, more compelling, and more memorable( http://www.research.ibm.com/knowsoc/project_whystories.html)
The more memorable the advertisement and the story line, the more connected and involved the consumer will be with that particular company and its products. In education, story and narratives are used to aid in memorization that will lead to an ability to use the information learned at a later time in life. “We are made of stories. We speak them, understand them, remember them, and live them,” http://alumni.media.mit.edu/~brooks/storybiz/storytelling-business.html When stories are used in education, they teach children about more than just facts, stories teach them about how they can relate those facts to their lives and real life situations. Communication can be made more compact, easier to understand, and more entertaining for the audience when it is made possible through communication. “This is because narrative is deeper and richer than other modes of knowledge transfer. Stories are often a more compact way to express an important idea,” http://alumni.media.mit.edu/~brooks/storybiz/storytelling-business.html Even a two line story can draw the audience in and create an experience for them that helps them to walk away with a memory of the point and information that was delivered within the story. Stories have the power to influence the life of another person through their business, their education, and their communication with other people.
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